Launching a digital marketing freelance business during a pandemic

Launching a digital marketing freelance business during a pandemic

A few years ago, when I started to dream about one day offering my marketing skills on a freelance basis, I never anticipated that my plans to launch a digital marketing freelance business would coincide with a pandemic. I don’t think many people would! Whilst the coronavirus has certainly delayed my freelance plans, it has encouraged me to reflect on what is most important to me at this stage in my career. 

Since graduating in 2005, I have built my marketing experience from working in five different companies (both small and large, start-up and established), and four different industries (you can read more about my background here). This background has helped me to become adaptable and flexible, and most importantly, experienced enough to help companies with their varying digital marketing challenges. My recent certifications from the Digital Marketing Institute have solidified this experience, given me a confidence boost and got my brain back into ‘marketing mode’ after maternity leave.

It was only a few months ago (back in early March), that I was making the early preparations to go freelance. After just over a year of maternity leave, our youngest was literally just about to start at the local nursery (where our eldest was already attending) and I was excited about the next chapter in my career. We all know what happened next and within a few days, those plans were put on pause. We count ourselves as being extremely lucky that I was able to look after both kids and that my husband was still working during this time. For many many families, including family and friends, it was (and continues to be), an extremely stressful and emotional time.

Many of us have done a lot of soul searching recently, reassessing the way we live our lives and how we look out for those outside of our network of family and friends. In between craft activities, nursery rhymes singing sessions, reading books, tantrums (the kids, mainly), nappy changes, cooking (the list goes on!), I have decided on these cornerstones for my marketing freelance business:

1. Work-life balance – I’m not sorry that I intend to make my freelance career fit around my family life. This will mean taking on less work to ensure I don’t let any clients down, ever. I know full well that there will be times when I have Guilty Mum Syndrome (I’ve been there!) but I’m determined to set out on this track.

2. Build in time for continual development – it’s so easy to work work work and leave the personal learning for another time. Digital marketing is an industry that requires consistent studying and it’s important to me that I keep my knowledge up-to-date and relevant.

3.  Straightforward advice and recommendations – I don’t believe in over complicating matters or trying to look clever by spouting nonsense! My advice will always be clear, practical and to the point.

4. Have fun! – I’m doing this because I love what I do and I want to help businesses achieve their goals. I believe that if you enjoy what you’re doing, you will do a better job for your client and yourself.

Over time, I’m sure this list will develop but for now I’m keeping it simple and ultimately I’m so excited to get going! What this pandemic has taught me is that life is short and if we’re lucky enough to be in a position to make our dreams happen, we should.

If you’re looking for some help with your digital marketing, get in touch with me for a chat.

  • Posted by victoriathomasmarketing
  • On 4th August 2020