SEO is important for small businesses in several ways. This guide will take you through 7 of the top reasons why SEO is important for small businesses.
What is SEO
Firstly, we should tackle the all-important question of what SEO (or Search Engine Optimisation) is. SEO is the process of improving your website to increase its visibility in search engine results (like Google), when people search for products or searches related to your business. The more visible your website pages are on Google, the more likely you are to get found by potential customers. In short, SEO helps your business to generate more revenue through your website.
Sounds good? Read on to find out 7 of the top reasons why SEO is important for small businesses.
1. SEO helps you to understand your customers
The foundation of SEO for all websites is Keyword Research. This helps you to identify the words and phrases that your customers are putting into Google when looking for a business like yours. Understanding the keywords that your customers are using when they’re searching is vital, not only for SEO but for the fundamentals of understanding your customers – their needs, wants and interests.
2. SEO improves the user experience on your website
A fast-loading website that looks good (and works!) on the device you’re using (whether it’s a desktop computer or a mobile phone), has well-structured navigation and well-laid-out content that is easy to read and informative: these are all vitally important SEO ranking factors that not only make Google happy but more importantly, they make your customers (and potential customers) happy too. A good user experience on your website will not only encourage people to spend more time on your website, they will also want to visit again, and are more likely to convert.
Google is constantly evolving to keep up with the needs and wants of users and you need to evolve and adapt to keep up too. Who enjoys waiting more than a couple of seconds for a website to load? Not your customers and so definitely not Google either. Strong technical SEO foundations help you to keep on top of the latest developments and technologies to meet the expectations of today’s consumers.
3. SEO helps you to build a stronger brand
To improve where pages on your website rank in Google searches (page rank), you need to create content that meets the needs of your target audience and distinguishes your business from others: your unique brand voice. Consistently creating high-quality content that meets the needs of what your customers (and potential customers) are searching for, helps to improve the authority of your website (domain authority). Appearing in the search results for keywords that are relevant to your business and your customers will generate trust. Providing high-quality content that appears in search results will emphasise that you are a trustworthy source of information, and this will enhance your brand image. In turn, this will encourage the user to stay on your website for longer, consuming more content and ultimately becoming a lead or making a purchase on your website.
4. SEO provides your business with more customers
It’s no secret that customer acquisition can be costly. However, with effective SEO in place, you will start to see the value for your business. SEO is a key source of leads and revenue generation. Revenue will grow for your business when the right content is delivered to the right customer, at the right time. By creating and optimising the right content on your website, you’re ready to greet that potential customer and show them that you’re the business they want to buy from.
5. SEO delivers a content strategy for your business
When it comes to creating content that is relevant and engaging for your customers, Keyword Research is the foundation of every effective content strategy. Keyword Research ensures that you are creating optimized content that meets the needs and interests of your customers. By identifying content formats and platforms that appeal to your customers, you can develop a content strategy that delivers optimized content across the platforms that your customers are using, and in the format that they enjoy. Whether that’s email, video, podcasts, guides, whitepapers, webinars, social channels and more.
6. SEO improves conversion rates on your website
By having a technically robust website that loads quickly, and is user-friendly, your website will start to rank higher in search engines. When the content on your website meets the needs and wants of your potential customers, it will bring more qualified potential customers – people more likely to convert, which will improve conversion rates on your website.
7. SEO provides your business with long-term success
Getting pages on your website to the top slots in Google is hard and requires a lot of time and effort. It’s also not a one-time project that you can roll out and forget about. Your competitors will soon learn to outrank you, unless you keep working on it too. For small companies, it can seem like a daunting task but if you get the fundamentals of SEO right: solid technical foundations and robust keyword research, you’re setting your business up for success. By finding your niche and focusing on long-tail keywords, you can take advantage of opportunities that others may have missed.
For businesses looking for customers in their local area, Local SEO practices can help you drive more business through your website compared to your competitors. Check out my guide to Local SEO if you want to find out more. If you’re willing to put in the effort, SEO will provide you and your business with success over the long-term.
SEO offers immense value to every business, whether big or small. Not only will it ensure that your website remains up-to-date, valuable and relevant, it will help you to build a strong brand and provide your business with long-term revenue success.
Are you ready to get more customers from your website? I can help. Get in touch with me for a chat.
- Posted by victoriathomasmarketing
- On 4th August 2022