PPC - PAID SEARCH USING GOOGLE ADS
Paid search (PPC) marketing is fundamental to many businesses for competing in today’s online environment. It can be easily switched on or off, gives you quick access to the market and is completely trackable, providing a clear picture of return vs spend. However, if your PPC activity is not managed carefully and consistently, it can become an overly expensive marketing spend. As a PPC Freelance Consultant, I can help you to make sure your paid search advertising works hard for your business.
Keywords are central to your paid search activity and keyword research should be an ongoing process.
Your advert copy needs to be relevant, attractive and directional – giving the user a reason to click through.
Once the user has clicked through, your landing page should deliver on the promise of your adverts.